"To be the best company in United Arab Emirates through competing competitively with sustainable growth whilst maintaining leadership position in the furniture industry".
To delight and make lifelong relationships with our customers by providing high quality products, services and furniture solutions using market oriented approaches and developing a team of people who are committed to excellence with the highest level of integrity through a corporate culture that encourages participative management to create a socially responsible corporate entity, whilst ensuring optimum satisfaction to stakeholders.
Our customers and our business: we believe in being customer oriented and possess a policy of providing ﬁrst place to the customer. Customer-needs drive our choice of products and services and the way we deliver them.
Our people are our most valuable asset: we will retain and develop quality people committed to working as a team to fulﬁll our corporate mission. We will provide our staff with the opportunity to realize their full potential and cultivate their abilities to the utmost. Whilst individual initiative and performance are recognized, all are identiﬁed with the success of the company and a winning attitude prevails.
Our style of management will encourage employee involvement and a positive work attitude:we will utilize our resources effectively to maintain a superior quality of service by following a policy of continuous improvement, openness to change, search for better ways, speed of action, hard work and an aggressive determination to get things done which will characterize our attitude towards every aspect of our work.
Our principals / suppliers are essential to our business: we will pursue a conﬁdent and mutually beneﬁcial relationship. We will deal fairly and impartially and provide suppliers with timely advice of future requirements and quality expectations.
Our company is a responsible member of our community: we believe that our success and growth will contribute to the quality of life of our people and towards this end we will work in harmony with nature and would seek to eliminate all forms of pollution.
Core Product Lines ( Wholesale & Retails )
Foam Products (13KG, 20 KG , 30 KG ,& 40KG + Arabic Majlis)
Fabrics (Upholstery fabrics, curtain fabrics , shafoon , & blackout)
Friendly Customer Service
Availability & Accessibility